Release campaigns,
in your label's voice.

PR firms charge €500–1500 per release for what's mostly templated work — campaign brief, captions, press release draft, contact list, scheduling. Most indie labels DIY this badly because the budget isn't there. Promotion Module produces the same artifacts from your release metadata, label voice, and genre context.

what's in it

Four artifacts. Per release. Automatically.

Campaign brief

The strategic outline most PR firms charge €500 to write. Audience targeting, tone, key talking points, calendar of posts, hooks for press outreach. Generated from your release context, your label voice, and the genre's playbook.

Captions and social copy

Platform-specific captions for Instagram, TikTok, X, threaded for the launch week. Drafted in your label's voice with the right hashtags, mentions, and CTAs. Edit, approve, schedule.

Press release draft

The press release a journalist actually wants to receive: lead, body, quote, key facts, embed-ready audio link. Tight, specific, no boilerplate. Edit before you send.

Contact list and scheduling

The press contacts most relevant to your release's genre, scene, and territory — pulled from the curated directory and matched to the release. With a launch-week schedule that hooks each piece together at the right moment.

what it replaces

The PR-firm-or-DIY tradeoff.

Most indie labels face the same choice for every release: hire a PR firm at €500–1500 and absorb the cost into already-thin release margins, or DIY the campaign in stolen evening hours and watch it underperform.

PR firm: €500–1500 per release. Multi-week lead time. Generic outputs that rarely match your label's actual voice. Often the firm pitches the same press list every release, no relationship building.

DIY: Free, but uneven. Different captions per release, different press lists, different release-week structure. Often falls apart by Friday afternoon when the master arrives late and there's no time left for the campaign.

Promotion Module: €19/month, every release. Consistent voice. Same campaign quality every time, generated in minutes, edited in hours. The 5% of releases that need bespoke PR still hire a firm; everyone else gets professional output without the freelance budget.

why it works for indie labels

Built for the 95% case, not the headline launch.

Your voice, learned once.

Your label's voice and tone live as a workspace setting. Every output uses it. Different labels using Promotion Module sound different — not because we wrote different prompts, because each label's voice is distinct.

Genre-aware, not generic.

Techno labels and hip-hop labels and chamber-folk labels write press differently. Promotion Module knows the genre conventions and adjusts — hashtags, cadence, who to pitch.

Edit-ready, not ship-ready.

Every artifact is a draft for you to edit, not a final to send. The AI does the typing; you do the curating. Saves hours, doesn't replace your judgment.

Costs less than one PR retainer.

€19/month works out to about €228/year — less than you'd pay a PR firm for a single significant release. And it covers every release for the year.

where it sits

Paid add-on. Optional. €19/month.

Promotion Module is an add-on, available to both Label and Studio tiers. Toggle it on when you want it. Currently in development — ships in Q3 2026 alongside the Design Module and Marquee. See pricing → See the roadmap →

next · private beta · june 2026

Be there when it ships.

Beta is invite-only. Promotion Module ships in Q3 2026 to Labelflow customers; the workspace foundation it sits on is in private beta now. Get on the list and you'll be among the first to flip it on.

Request beta access

Made for the music.