Labelflow handles the operational lifecycle of every release: communications, deliverables, distribution. So your time goes to the artists, the taste, and the bets that define a great catalog.
Music deserves infrastructure as good as the art.
Independent labels are the connective tissue of music. They take the bets that majors won't, hold the standard that distributors don't, and do the slow work of building a catalog that means something. Then they spend half their week chasing artist info across WhatsApp threads, Instagram DMs, and email, rebuilding the same release spreadsheet for the seventeenth time, and writing the same three onboarding messages to every new artist. The admin crept in while no one was looking, and it's eating the craft.
Not a smartlink, not a distributor, not a CRM. The release-ops layer underneath all of those — the thing your label has been doing in a Notion doc since 2019.
That's the part Labelflow is built to make disappear.
Artwork, masters, metadata, distribution, comms: each one is a typed deliverable with its own done-criteria and missing-info logic. The release knows what it's still waiting on. You stop holding it all in your head.
Onboarding, premaster reminders, mastering coordination: Labelflow drafts each communication in your label's voice and sends it on the right trigger. You approve, edit, or fully automate. Read the AI policy for how we think about it.
Every release has a readiness percentage that rolls up from its deliverables. Acid green when the release is ready to ship. Plum when something is blocking. The Monday morning status meeting takes thirty seconds.
Six more core features bundled in every tier: smart back catalog import, distributor playbook, release analytics, distribution coordination, contact management, demo intake & A&R inbox. Plus six modular add-ons for what your label specifically needs — Marquee, Promotion, Design, Finance, Event Planner, Press Outreach.
See everything Labelflow ships →Your back catalog imports automatically if you have one. Within an hour, every prior release is in Labelflow with metadata enriched and analytics ready. New labels start with an empty workspace, structured the same way.
Thirty minutes with us. We walk through your distributor setup, your label's voice for artist comms, and how your team works. One-time call, then you're running.
Labelflow tracks every deliverable, drafts every comm, validates against your distributor's rules before submission. The Friday-night metadata rewrites stop being emergencies because they stop being invisible.
“DEEP TALES used to lose two hours per release on artist info chasing. Labelflow does it now. Same artists, same standard. None of the email.”
Labelflow was built by Till at DEEP TALES, an independent label running since 2021, more than forty releases and eighty artists deep, that ships every release through Labelflow. Every feature ships when it survives contact with reality. We use it on Friday night when the master arrives late; we use it Monday morning when the metadata is missing; we use it in the weeks before release when distribution coordination is the difference between shipping and slipping.
If something doesn't pass the DEEP TALES test, it doesn't ship. That's why this is a private beta. We treat it like craft.
Labelflow is in private beta, invite-only while we onboard the first labels personally. Independent labels running 12–24 releases per year, with a small core team, distributing through a partner of your choice. We read every application and reply within two weeks. No public seat count, no waitlist countdown, no urgency theater — a real conversation with us before access.
Tell us about your label, what you currently use, and why Labelflow specifically. Eight questions.
Within two weeks. If it's a fit, we book the setup call. If not, we tell you why and what would change that.
Hands-on onboarding. Beta is free for everyone in it. Beta testers get three months of Label free at paid launch.