for independent labels · berlin · private beta

Running a label is  craft. taste. the bets. the music. the artists.

Labelflow handles the operational lifecycle of every release: communications, deliverables, distribution. So your time goes to the artists, the taste, and the bets that define a great catalog.

Request beta access Read the manifesto

private beta · first cohort june 2026 · invite-only · no waitlist countdown

labelflow · operator view · berlin · hover the dots
Labelflow operator dashboard — 116 releases, 128 tracks, catalog stream chart and release-health donut at 53% releases · catalog overview Every release as a stack of typed deliverables. The release knows what it's still waiting on; you stop holding it in your head. Release workflow → artists · structured directory Artists, press, curators — searchable, tagged, ready when you need them. The contact you swear you have but can't find: now you can. Contact management → pipeline · by stage Draft → Released, with counts at every step. One click filters the whole view to a single stage. Release workflow → catalog streams Catalog-wide, not just last week. Spotify + YouTube + SoundCloud, cumulative. The number you actually want to see on a Monday. Release analytics →
01 · what's broken

Music deserves infrastructure as good as the art.

Independent labels are the connective tissue of music. They take the bets that majors won't, hold the standard that distributors don't, and do the slow work of building a catalog that means something. Then they spend half their week chasing artist info across WhatsApp threads, Instagram DMs, and email, rebuilding the same release spreadsheet for the seventeenth time, and writing the same three onboarding messages to every new artist. The admin crept in while no one was looking, and it's eating the craft.

Not a smartlink, not a distributor, not a CRM. The release-ops layer underneath all of those - the thing your label has been doing in a Notion doc since 2019.

That's the part Labelflow is built to make disappear.

02 · what it does

The release lifecycle, modeled.

Every release is a stack of deliverables Labelflow knows how to track.

Artwork, masters, metadata, distribution, comms: each one is a typed deliverable with its own done-criteria and missing-info logic. The release knows what it's still waiting on. You stop holding it all in your head.

Labelflow release page — deliverables tab showing timeline, status filters, per-deliverable progress
lf · release · deliverables

Onboarding writes itself, in your label's voice.

Each artist lands on a branded page asking for exactly what the release needs — bio, social, streaming profiles, press kit. Labelflow drafts every ask in your label's voice; the artist updates what's theirs; the release moves forward. Read the AI policy for how we think about it.

Branded artist onboarding page from Labelflow — DEEP TALES, request for bio, social links, streaming profiles, press kit
lf · comms v2 · artist onboarding

One number that tells you what's actually shipping.

Every release has a readiness percentage that rolls up from its deliverables. Acid green when the release is ready to ship. Plum when something is blocking. The Monday morning status meeting takes thirty seconds.

Release health card — 53% READY donut chart with Draft, Planned, Scheduled breakdown and 8 in flight
lf · release health · pipeline readiness
… and eight more

The rest of what Labelflow ships.

Six more core features bundled in every tier: smart back catalog import, distributor playbook, release analytics, distribution coordination, contact management, demo intake & A&R inbox. Plus six modular add-ons for what your label specifically needs - Marquee, Promotion, Design, Finance, Event Planner, Press Outreach.

See everything Labelflow ships →
03 · how it works

The first month, plain.

01

Sign up.

Your back catalog imports automatically if you have one. Within an hour, every prior release is in Labelflow with metadata enriched and analytics ready. New labels start with an empty workspace, structured the same way.

02

Setup call.

Thirty minutes with us. We walk through your distributor setup, your label's voice for artist comms, and how your team works. One-time call, then you're running.

03

Ship your next release.

Labelflow tracks every deliverable, drafts every comm, validates against your distributor's rules before submission. The Friday-night metadata rewrites stop being emergencies because they stop being invisible.

04 · who built this

“DEEP TALES used to lose two hours per release on artist info chasing. Labelflow does it now. Same artists, same standard. None of the email.”

Labelflow was built by Till at DEEP TALES, an independent label running since 2021, more than forty releases and eighty artists deep, that ships every release through Labelflow. Every feature ships when it survives contact with reality. We use it on Friday night when the master arrives late; we use it Monday morning when the metadata is missing; we use it in the weeks before release when distribution coordination is the difference between shipping and slipping.

40+releases shipped
80+artists onboarded
0spreadsheet chases

If something doesn't pass the DEEP TALES test, it doesn't ship. That's why this is a private beta. We treat it like craft.

deep tales · berlin · 23:14
05 · ai-native by design · in development · q3 2026

Run your label from Claude.

Labelflow is building a Model Context Protocol server, so the AI client you already use (Claude, ChatGPT, Cursor) will become a working surface on top of your label. You'll be able to create releases, check what's blocking, draft communications in your label's voice, all inside the conversation. Same software, same standards, driven from the AI you already work in.

OAuth and personal access tokens both supported. Workspace-scoped, role-aware, fully auditable. Bundled with every tier, no add-on cost. Shipping alongside paid plans in Q3 2026. Not part of the current private beta.

How MCP will work →
06 · pricing, plain

No seat math. No "talk to sales."

Two tiers, both with the full core toolkit. Add only the modules your label specifically needs.

label · solo operator

Label

€39/month
  • 1 user, 1 workspace
  • Unlimited releases
  • Every core feature
  • 30-minute setup call
studio · team / label group

Studio

€89/month
  • 3 users, multi-workspace ready
  • Unlimited releases
  • Every core feature
  • 30-45 minute setup call

add-ons · Marquee €9 · Promotion €19 · Design €19 · Finance €9 · Event Planner €9 · Press Outreach €9. Workspace add-on €49.

Full pricing & the FAQ →
07 · what's next

Built in public. Roadmap on the table.

now · in beta

Shipping today.

The release-ops core: release workflow, communications, deliverables, distribution coordination, contacts. Plus smart back catalog import and distributor playbook (Proton at launch).

next · q3 2026

Shipping this quarter.

Promotion Module, Design Module, Marquee (smartlinks + microsite + pre-saves), Finance Module, demo intake & A&R inbox, release analytics.

later · q4 2026 →

Planned, not yet started.

Event Planner, Press Outreach. Order may shift based on what beta cohorts actually need.

Public roadmap →
08 · the beta

Apply for access to the private beta.

Labelflow is in private beta, invite-only while we onboard the first labels personally. Independent labels running 12–24 releases per year, with a small core team, distributing through a partner of your choice. We read every application and reply within two weeks. No public seat count, no waitlist countdown, no urgency theater - a real conversation with us before access.

step 01

You apply.

Tell us about your label, what you currently use, and why Labelflow specifically. Eight questions.

step 02

We read it - every one.

Within two weeks. If it's a fit, we book the setup call. If not, we tell you why and what would change that.

step 03

First cohort, June 2026.

Hands-on onboarding. Beta is free for everyone in it. Beta testers get three months of Label free at paid launch.

private beta · next cohort june 2026
09 · stay in the loop

Get the launch updates.

Not ready to apply? Drop your email and we'll send you the occasional Labelflow note - product launches, behind-the-scenes from building the tool, the odd opinionated post on running an independent label. Low volume. No salesy stuff.