labelflow
for independent labels ·berlin ·private beta

Running a label
is craft.

Labelflow handles the operational lifecycle of every release — communications, deliverables, distribution. So your time goes to the artists, the taste, and the bets that define a great catalog.

first cohort june 2026 · invite-only · no waitlist countdown

deep tales · the catalog, as imported
01 · what's broken

Music deserves infrastructure as good as the art.

Independent labels are the connective tissue of music. They take the bets that majors won't, hold the standard that distributors don't, and do the slow work of building a catalog that means something.

Then they spend half their week chasing artist info across WhatsApp threads, Instagram DMs, and email, rebuilding the same release spreadsheet for the seventeenth time, and writing the same three onboarding messages to every new artist. The admin crept in while no one was looking, and it's eating the craft.

Not a smartlink, not a distributor, not a CRM. The release-ops layer underneath all of those — the thing your label has been doing in a Notion doc since 2019.

That's the part Labelflow is built to make disappear.

02 · what it does

The release lifecycle, modeled.

01 · back catalog

Your catalog is already in here.

Type your label name. Labelflow finds your real releases - this is the live lookup.

find your label
type your label name
live lookup against the public catalog index - nothing is stored
02 · deliverables

Every release is a stack of typed deliverables.

Artwork, masters, metadata, distribution, comms - each one knows its own done-criteria and missing-info logic.

90%ready
release readiness
9 of 10 blocking done
1 blocking deliverable still open. 100% means every blocking criterion is met, not just checked.
Artwork1/2+
Metadata3/3+
Artist info4/7+
Distribution0/2+
Release & promo1/1+
03 · comms

Onboarding writes itself, in your label voice.

Pick an intent, a language, a voice; the email composes itself. Set your label voice once; Labelflow drafts every ask in it.

intentartist info requestmaster approvalrelease day notes
languageENDE
voicewarm + directformalplayful
DEEP TALES · NIGHT GARDEN EP · 25.09.2026
Let's get Night Garden EP ready
Hi Cassovine,

welcome to DEEP TALES. Good to have you on board for Night Garden EP (DT051), landing on 25.09.2026.
... and the rest

Six more core features. Seven add-ons.

Release workflow, distributor playbook, analytics, distribution, contacts, demo intake - plus Marquee, Promotion, Design and more. See everything →

the layer that compounds

Your label management gets smarter as you use it.

The memory layer learns your taste and your voice from what you actually do, and the A&R inbox puts that to work. Illustrative sample below, not customer data.

05 · your memory layer

Rules, lessons, and the evidence behind each.

5 voice rules, 8 lessons across comms and design, 30 pieces of evidence. Hover a lesson to trace its evidence and the rule it defers to.
06 · A&R inbox

The good demos stop getting lost.

“DEEP TALES used to lose two hours per release on artist info chasing. Labelflow does it now. Same standard. None of the email.”

0
releases in the catalog
0
artists across it
0
spreadsheet chases
03 · how it works

The first month, plain.

01

Sign up.

Your back catalog imports automatically if you have one. Within an hour every prior release is in Labelflow with metadata enriched and analytics ready.

02

Setup call.

Thirty minutes with us. We walk through your distributor setup, your label's voice for artist comms, and how your team works. One-time call.

03

Ship your next release.

Labelflow tracks every deliverable, drafts every comm, validates against your distributor's rules before submission. Friday-night rewrites stop being emergencies.

04 · ai-native by design · q3 2026

Run your label from your AI assistant.

Labelflow is building a Model Context Protocol server, so any AI client you already use - Claude, ChatGPT, Cursor, or anything that speaks MCP - becomes a working surface on top of your label: create releases, check what's blocking, draft comms in your voice, all inside the conversation.

AI assistant
create release "Glasshour" for Norevel, target 2026-08-15
Release created.
6 deliverables scheduledonboarding email drafteddistributor playbook attached

works in Claude, ChatGPT, Cursor & any MCP client · oauth + personal access tokens · workspace-scoped · role-aware

06 · pricing, plain

No seat math. No “talk to sales.”

Two tiers, both with the full core toolkit. Add only the modules your label specifically needs.

label · solo operator
Label
€39/month

billed monthly · cancel anytime

  • 1 user, 1 workspace
  • Unlimited releases
  • Every core feature
  • 30-minute setup call
Request access · Label
studio · team / label group
Studio
€89/month

billed monthly · cancel anytime

  • 2 users (extra seats €10/mo), multi-workspace ready
  • Unlimited releases
  • Every core feature
  • 30–45 minute setup call
Request access · Studio

add-ons · Marquee €9 · Promotion €19 · Design €19 · Audience Insights €19 · Finance €9 · Event Planner €9 · Press Outreach €9.

07 · what's next

Built in public. Roadmap on the table.

now · in beta

Shipping today.

Release-ops core: workflow, communications, deliverables, distribution, contacts. Plus smart back catalog import, release analytics, demo intake (phase 1), distributor playbook (Proton at launch).

next · q3 2026

Shipping this quarter.

Promotion Module, Design Module, Marquee (smartlinks + microsite + pre-saves), Finance Module, Audience Insights, MCP server.

later · q4 2026 →

Planned, not started.

Event Planner, Press Outreach. Order may shift based on what beta cohorts actually need.

08 · the beta

Apply for access to the private beta.

Invite-only while we onboard the first labels personally. We read every application and reply within two weeks — a real conversation, no urgency theater.

step 01

You apply.

Tell us about your label, what you use, and why Labelflow specifically. Eight questions.

step 02

We read it — every one.

Within two weeks. If it's a fit, we book the setup call. If not, we tell you why.

step 03

First cohort, June 2026.

Hands-on onboarding. Beta is free; testers get three months of Label free at launch.

private beta · next cohort june 2026
09 · stay in the loop

Get the launch updates.

Not ready to apply? Drop your email for the occasional Labelflow note — product launches, behind-the-scenes, the odd opinionated post. Low volume, no salesy stuff.