Labelflow handles the operational lifecycle of every release — communications, deliverables, distribution. So your time goes to the artists, the taste, and the bets that define a great catalog.
Music deserves infrastructure as good as the art.
Independent labels are the connective tissue of music. They take the bets that majors won't, hold the standard that distributors don't, and do the slow work of building a catalog that means something.
Then they spend half their week chasing artist info across WhatsApp threads, Instagram DMs, and email, rebuilding the same release spreadsheet for the seventeenth time, and writing the same three onboarding messages to every new artist. The admin crept in while no one was looking, and it's eating the craft.
Not a smartlink, not a distributor, not a CRM. The release-ops layer underneath all of those — the thing your label has been doing in a Notion doc since 2019.
That's the part Labelflow is built to make disappear.
Sign up and your back catalog imports itself — every prior release found, metadata enriched, analytics connected. DEEP TALES brought 111 releases in under an hour.
Artwork, masters, metadata, distribution, comms — each one knows its own done-criteria and missing-info logic. The release knows what it's still waiting on.
Eleven email types carry a release from welcome to release day. Set your label's voice once; Labelflow drafts every ask in it, in six languages.
A readiness percentage that rolls up from deliverables. Acid green when ready. Plum when blocked.
Release workflow, distributor playbook, analytics, distribution, contacts, demo intake — plus Marquee, Promotion, Design & more. See everything →
“DEEP TALES used to lose two hours per release on artist info chasing. Labelflow does it now. Same standard. None of the email.”
Your back catalog imports automatically if you have one. Within an hour every prior release is in Labelflow with metadata enriched and analytics ready.
Thirty minutes with us. We walk through your distributor setup, your label's voice for artist comms, and how your team works. One-time call.
Labelflow tracks every deliverable, drafts every comm, validates against your distributor's rules before submission. Friday-night rewrites stop being emergencies.
Labelflow is building a Model Context Protocol server, so the AI client you already use becomes a working surface on top of your label — create releases, check what's blocking, draft comms in your voice, all inside the conversation.
oauth + personal access tokens · workspace-scoped · role-aware · bundled with every tier
Two tiers, both with the full core toolkit. Add only the modules your label specifically needs.
add-ons · Marquee €9 · Promotion €19 · Design €19 · Audience Insights €19 · Finance €9 · Event Planner €9 · Press Outreach €9.
Release-ops core: workflow, communications, deliverables, distribution, contacts. Plus smart back catalog import, release analytics, demo intake (phase 1), distributor playbook (Proton at launch).
Promotion Module, Design Module, Marquee (smartlinks + microsite + pre-saves), Finance Module, Audience Insights, MCP server.
Event Planner, Press Outreach. Order may shift based on what beta cohorts actually need.
Invite-only while we onboard the first labels personally. We read every application and reply within two weeks — a real conversation, no urgency theater.
Tell us about your label, what you use, and why Labelflow specifically. Eight questions.
Within two weeks. If it's a fit, we book the setup call. If not, we tell you why.
Hands-on onboarding. Beta is free; testers get three months of Label free at launch.
Not ready to apply? Drop your email for the occasional Labelflow note — product launches, behind-the-scenes, the odd opinionated post. Low volume, no salesy stuff.