Undertow
no number yet · Fri 18.09
0%
ArrivalStart
One release · thirteen stops · the whole product

A release is a journey. Walk one with us.

Below is DEEP TALES DT099, Undertow by Till Antonio, from a demo in the inbox to the numbers a week after release. Every stop is the product as it is being built. Scroll, or take over at any point.

Running a label is craft. We treat it like one.
Real DEEP TALES releases around the lead · click a cover to bring it forward · the walk-through itself is illustrative
01 · Import · Day zero

Type your label. The catalogue walks in.

Labelflow finds what you have already released, on every store it can read, and rebuilds it as releases, tracks and artists with the metadata attached. Nothing to upload, nothing to re-key.

Type a label name, or let it run on its own
Catalogue · 112 releases · 124 tracks · 102 artists · the ring starts here
Import · from the storesidle
Beatport ·
Spotify ·
Apple Music ·
Deezer ·
Bandcamp ·
Releases
0
Tracks
0
Artists
0
MatchedISRCs, UPCs, dates
MetadataKept as the stores have it
02 · Sign · A&R · public demo portal

A demo lands on your own portal. One keystroke and it is a release.

Every label gets a branded demo page and an inbox address. Artists submit there; nothing lands in WhatsApp. Submissions queue up, tagged and playable in one place. Sign it, and the release opens with every deliverable it will need, in order.

Your turn: send the demo, sign it, and step through with Next
+8% · catalogue number minted, deliverables opened
DT deep-tales.labelflow.ai/demo
Public · branded

Send DEEP TALES a demo.

Melodic house & techno, deep house, afro house · 118 to 128 bpm · we listen to everything
One page, your branding, no login
A&R inbox · 1 in queueMelodic · tagged
TA
Undertow
Till AntonioMelodic House & Techno122 bpmA minor6:12via portal
just now
0:00
Tagged on arrival. Nothing sent yet.
New releasedeliverables opened
Undertow
DT0·· · Till Antonio · planned · Fri 18.09.2026 · via Proton
youArtist infoTill Antonio
youPre-masterTill Antonio
Final masterengineer
Master QC approvedlabel
Artwork deliveredlabel
Artwork approvedlabel
Track metadatalabel
Release metadatalabel
Release descriptionlabel
Pre-save & smartlinklabel
Distribution uploadlabel
Store delivery QClabel
Inbox addressdemos@deep-tales.labelflow.ai
03 · Onboard · Your voice · comms

Describe your label's voice once. Every message is written in it.

One paragraph, in your words. Labelflow drafts every artist email from the release's real data in that voice and in the artist's language. Drafts wait for you unless you switch auto-send on.

Your turn: pick a voice and a language, then generate
+8% · artist onboarding sent
Settings · Brand voicesaved once · used everywhere
Artist language: EN
DEEP TALES · Undertow · to TillEN
Your draft appears here
no draft yetLabelflow drafts · you approve · Send now
CommsOnboarding · reminders · master ready · live
04 · Deliver · Artist release hub · the USP

One link for the artist. Everything they owe, everything they get.

Till opens a permanent page for this release. It shows what is waiting on him, the master when it is ready for his go, his assets, and his numbers once it is live. He uploads there, asks questions there, and the label's ring moves the moment he does.

Your turn: work through the hub as Till · the label ring follows
+14% · artist info received · pre-master in
DEEP TALES · your release page

Undertow

DT099 · Till Antonio
out 18.09.2026 · 16 days to go
Signed
In production
Mastered
Pre-save
Live
Release day
Out 18 September 2026

The pre-save window is open, now is the moment to line up support.

16days out
Your tracks on this release
Undertow
Original mix · 6:12
Waiting on you · 2
Artist info
bio, links, press kit · 5 min
Pre-master
24bit WAV, -6dB headroom, no limiter
Done

Progress shows up here as things land.

Questions + notes
This page is yours - bookmark it. It always shows the current state of the release.
DEEP TALES · artist info
Undertow · your artist info
Add the press photo first
DEEP TALES · pre-master
Undertow · upload the pre-master
Pick the file first
Numbers
Numbers show up here once you're live

Right now the focus is getting the release ready.

Your assets
Cover
Story
Post
Canvas
Download master (WAV)Create 24h preview linkCover 3000 x 3000
Audio plays for 24h from when the link is first opened.
Label sideWaiting on Till · 2
05 · Audio · Pre-master in

The file lands, and is measured before anyone listens.

Till's upload arrives from his hub. Labelflow reads the format, draws the waveform, and checks it against the label's own pre-master requirements. You see what came in, not just that something did.

Plays on its own · replay it clean, or with a limiter on it
+12% · pre-master accepted, ready for mastering
Pre-master · Undertowwaiting
WAV
undertow-premaster.wav
received from Till's hub · 24-bit · 48 kHz · 61.4 MB
0:00 · 6:12
True peak
--
Integrated
--
Crest factor
--
24-bit WAVformat
At least 6 dB of headroomtrue peak
No limiter on the mixcrest factor
No clipping, no DC offset0 samples
RequirementsSet once in settings, checked every time
Till hearsPre-master received · in your voice
06 · Mastering · The round trip

Out to your engineer, back to your artist, without leaving the release.

The request carries the files, the notes and the due date. The master comes back into the same thread, with its loudness and tone next to the pre-master. Approve it and Till gets "master ready for your go" on his hub.

Your turn: send the request, compare A and B, approve
+14% · final master delivered, QC approved
Mastering · Undertow · 2 tracksnot sent
DEEP TALESMono Studio · Berlin
Requestdue Fri 11.09
Master Undertow, 2 tracks

Keep the low end open, reference Half Light for tone. Pre-master has 6 dB of headroom, no limiter.

undertow-premaster.wav · 61.4 MB
undertow-extended-premaster.wav · 84.1 MB
Leaves only when you confirm
AcceptedTue 08.09
On it, back by Thursday.

14 masters for DEEP TALES this year. Files opened in the studio.

Master deliveredThu 10.09
undertow-master.wav · 2 tracks
-18.2LUFS · INTEGRATED
-6.4 dBTP
true peak
Low
Mid
High
Your callQC
Listen, compare, approve.
A/B first · arrow keys work
Sent to Tillhis hub
Master ready for your go

Listen + approve on your release page. Written in the DEEP TALES voice.

EngineerYour contact, your due date, filled in
07 · Artwork · Design · add-on

Your visual identity, learned from your covers. Every asset, cut per track.

The design memory reads the covers you already released and keeps the label's look. You write the brief, pick the treatment for the master art, and every format for every track follows: Canvas loop, story, post, banner.

Your turn at every step: teach the memory, write the brief, generate, pick, cut the assets
+10% · artwork delivered, social pack ready
Visual memory · DEEP TALES · newest covers firstreading 112 covers
Click a cover to leave it out of the memory
Palette · extracted from the covers you keep
0 of 8
PhotographicWarm grainSingle figureWordmark top-leftMuted colourTitle small
Brief · Undertowfrom the release · yours to edit
Add to the brief
Colour
Photographic, one figure, warm grain · from the memory
Wordmark top-left, title bottom-left · label rule
Genre: melodic house & techno · mood: night drive, tension
Till's reference: the Half Light cover
Master art · text treatment3 of 10 left this month
Three treatments of the master art · hover to compare
Assets · per track · click a format to preview it8 assets ready
Undertow (Original Mix)4 assets
Undertow (Extended Mix)4 assets
UndertowTill Antonio · DEEP TALES
0.0sCanvas · 8s loop · 1080 x 19208.0s
MemoryLearns from what you approve
08 · Metadata · Readiness

Run the check. Fix what it finds. Nothing leaves incomplete.

The same rules the app uses to decide whether a release is ready: title, catalogue number, date and distributor on the release; title, genre and at least one credited artist per track. Proton assigns the ISRC at distribution, so it does not block here.

Your turn: edit any field, run the check, fix what it finds
+14% · release and track metadata complete
Readiness · Undertownot checked
Release4 rules
·
·
·
·
Tracks · 23 rules each
·
·
·
exempt
·
·
·
0 / 10
rules passed · not run yet
Same codeThe app's readiness rules
09 · Presence · Marquee · add-on

A label site and a smartlink, rendered from the catalogue.

Marquee gives the label a site on its own address and a smartlink per release, built from the releases you imported and the ones you make. Three templates, the ones the product ships. Pick one and both surfaces follow.

Templates cycle on their own · switch them, scroll the site, tap pre-save
+12% · pre-save and smartlink live
.labelflow.ai
deep-tales.labelflow.ai
Undertow
Till Antonio · DEEP TALES · 18.09.2026
deep-tales.labelflow.ai/undertow
Your domainWorks too, one record
10 · Release day · Fri 18.09.2026
live.
Undertow · Till Antonio
DT099 · 100% ready · in stores · smartlink live · pre-saves delivered
Till: it's outEngineer: thank youPlaylist pitch: sentAnalytics: syncing
100% · release live · the ring is full
11 · Week one · Analytics

Your release health, the same view the label sees every morning.

Label-level streams, playlist signal and platform reach from Songstats, and the same per track and per artist. Numbers here are illustrative; the panels are the real ones.

Touch or hover the chart, pick a platform, switch tabs and windows
Label analytics · DEEP TALES

Your release health.

Label-level streams, playlist signal and platform reach from Songstats.
live · last update 07:12:40
Spotify streams
0
·
Current playlists
0
·
Current playlist reach
0
·
Last 30d stream growth
0%
·
Catalogue streams
Spotify · the primary cumulative story
Platform explorer
distribution at a glance · select a platform for its own-unit detail
Spotify · 71%
Cross-platform signals
each in its own unit · never summed
Top tracks
this window
showing 5 of 124 tracks
Top Spotify playlists
current placements
Recent wins
as Songstats reports them
Followers
per-platform · over the selected window
Catalogue spotlight
what to act on
Catalogue map
four animated lenses on the same catalogue
Track explorer
click a row for its own analytics
showing 7 of 124 tracks
Roster
102 artists · catalogue rollups derived from track stats
showing 8 of 102 artists
12 · Again
again.

The next one is already on the board.

Half Light is out, the next number is on the board, the catalogue is 112 deep. Every release runs the same stops, in the same order, with the same honest number at the end. Built and used every week by a working label in Berlin.

0%
Next release · DT100
planned · the ring starts over
Pricing · two tiers · capacity, never capability

Everything we ship, on both plans.

Label 1 user · 1 workspace
€39/ month
billed monthly
  • Unlimited releases
  • Every feature we ship
  • Artist release hub, comms, readiness
  • Top-notch support
  • 30-minute setup call
Apply for the beta
Studio 2 users · 2 workspaces
€89/ month
billed monthly
  • Everything in Label
  • Two workspaces included
  • Add workspaces and seats as you grow
  • Top-notch support
  • 30 to 45-minute setup call
Apply for the beta
Build your plan
Plan
Label · €39
Additional users
€10 per seat
0
Additional workspaces
€29 each · Studio only
0
Design
€9 · includes Spotify Canvas
Promotion
€9
Track and Artist Analytics
€9
Marquee
€9
Finance
€9 · in development
Event Planner
€9 · available Q4 2026
Press Outreach
€9 · available Q4 2026
Your total
€39 / month
Card on file, 30 days free, cancel any time.
Start

Your catalogue, in by lunch.

Type your label and Labelflow finds what you have released. Then you book a 30-minute setup call with a real person, within your first two weeks.

Private beta. Type your label and the application opens with it filled in.
The beta

Apply for access to the private beta.

Invite-only while we onboard the first labels personally. We read every application and reply within two weeks: a real conversation, no urgency theater.

step 01

You apply.

Tell us about your label, what you use, and why Labelflow specifically. Eight questions.

step 02

We read every one.

Within two weeks. If it is a fit, we book the setup call. If not, we tell you why.

step 03

Join the next cohort.

Hands-on onboarding. Beta is free; testers get three months of Label free at launch.

Not ready to apply?

Drop your email for the occasional Labelflow note: product launches, behind the scenes, the odd opinionated post. Low volume, no salesy stuff.