Cover art, Canvas, social tiles. Generated.
Most independent labels either pay 100 to 300 euro per release for design, or do it themselves in a template tool. Design replaces both: feed it your release metadata and brand kit, get back static artwork and a dynamic Spotify Canvas video, coherent across releases, without the per-release designer fee.
Freelance or template tool, and both have a cost.
Hire a designer per release and the catalog looks good but the cost scales with output, so the small releases quietly get nothing. Do it yourself in a template tool and the cost is your evening, and the catalog drifts visually because every cover was made in a different mood.
The thing a label actually wants is the coherence a designer gives you across a year of releases, at a price that does not punish shipping more of them.
Four asset types, per release, brand-locked.
Everything a release needs to exist visually, generated from the same brand kit.
The release cover in your label's visual language: a square 3000 pixel master plus the smaller exports your distributor requires, generated from the release metadata and your brand kit, iterating until you approve.
The looping vertical video that plays behind a track. Most labels skip Canvas because the specs are fiddly, so Design ships it as a default for every release, auto-formatted and ready to upload.
Square, portrait and story formats, each auto-cropped and brand-treated with platform-correct safe zones, and a per-format editor when you want to override the base. No redoing the same artwork four times.
The wide-format banner a profile page needs, from the same brand kit and fully editable: text, placement, artwork treatment. For animated assets, pick the fifteen-second clip straight off the waveform.
The brand kit is the source of truth.
Set it once. Palette, type, logo treatment and photographic feel, defined at the workspace level. Every asset for every release uses it automatically, which is the visual coherence a catalog gets when you have a designer.
Canvas, not skipped. The looping format that most labels leave empty ships as a default here, on brand and ready to upload.
Editable, not generated and locked. Every asset is a draft you can adjust. Move the title, swap the image, change the colour emphasis. The generation gets you most of the way; the last part is yours to taste.
One module, all the assets. No bouncing between a template tool, an image generator and a video tool. One place, one render, one approval.
What Design will not do.
Generated artwork is a real subject with real objections. Here is where the line sits.
Generation runs from your own brand kit and your own release metadata, not from a prompt naming somebody else's work or a living artist's style.
Your brand kit, your covers and your photography stay yours. None of it becomes training data for somebody else's model.
Every asset is editable and exportable in the formats you need. Nothing you make here is trapped in the tool that made it.
For labels who ship more than their design budget covers.
If a designer makes every cover and you love the result, keep the designer. If the choice is currently between paying per release and making it yourself at midnight, this is the third option.
An add-on at 9 euro a month, on either plan. Default off. Toggle it on when you want it.